浅析我国中间商自有品牌的发展

Analysis on the Development of Private Brand of Chinese Retails

在我国市场竞争日益激烈的今天,商家自有品牌的出现,是商业竞争发展到一定阶段的产物,是商业经营领域的一大创新和变革。本文分析了中间商如何发展自有品牌并对其发展趋势进行了预测。

At present, the competition among commercial enterprises is very intense.The appearance of private brand is not only the outcome of business commerce which has been developed into a certain period,but also a revolution in commercial domain. This article analyzes how to develop private brand of Chinese retail and forecasts its developing tendency.