我国工业旅游发展探析

ON INDUSTRIAL TOURISM IN CHINA

本文针对目前我国工业旅游的发展现状 ,在系统分析进一步开发工业旅游资源、促进工业旅游规模化发展的现实意义的基础上 ,从一个全新的视角———开发利用城市品牌资源出发 ,研究工业旅游在现实运作中存在的问题与面临的障碍 ,并对工业旅游资源的合理开发以及工业旅游业的全面发展进行了有益的探讨。

Industrial tourism refers to that industrial enterprises attract tourists with factory parks, product lines, production tools, labor objects and products to visit industry, science and technology, handicraft industry, catering industry, etc, so as to introduce industrial products and the produce process to tourist, enrich their knowledge, broaden their views, satisfy their curiosity and appetites for knowledge. As a kind of high quality tour fashion, industrial tourism has developed rapidly in most regions. In 2002, China National Tourism Administration has regarded the development of industrial tourism as one emphasis of the annual tourism work, and authorized the first 41 industrial tourism demonstrations at the end of 2001. Industrial tourism, which is in the ascendant and has a booming prospect, conflicts with the operating mode and environmental requirement of industry tourism.Chinese Tourism Administration firstly defined 41 demonstrate spots for Chinese industrial tourism. Based on the 41 ones, this essay analyzes and illuminates the actuality and characteristics of Chinese industrial tourism. Besides this, from a totally new point, the essay researches problems and obstacles which industrial tourism faces in the factuality, after systemically analyzing how to develop resources of industrial tourism, promote the scale development of industrial tourism.Based on all of above, the essay proposes some suggestions of factual meaning: 1.strengthening propaganda, which gives better environment to industrial tourism; 2.developing cooperation with travel agency and broadening marketing network of industrial tourism; 3.strengthening the cooperation with government and enterprises to try the same development opportunity with routine tourism for industrial tourism; 4.training a panel of industrial tourism personnel; 5.strengthening the combination between enterprises and cultivating city brand of industrial tourism to realize the link-effect of industrial tourism.