论商标权的网络生存

On the Protection of the Trademark Right in the Internet Age

随着网络知识产权问题的升温 ,商标权的网络生存也成为了议题。尤其是域名权的出现 ,更使商标权的网络生存状况显得混乱而扑朔迷离。通过梳理商标权遭遇的网络挑战及其与域名冲突的原因、表现 ,总结出网络商标权的特征、与域名权的区别 ,并为商标权的网络生存保障提出了建议 ,以求有益于商标权的网上保护。

As an important part of intellectual properties, the protection of trademark right in the Internet, as well as other issues in this field, has been drawing more and more attention from the public. In addition, the complexity and confusion have been compounded by the appearance of domain name right. Analyzing the conflict between the trademark right and the domain name right and the challenges to trademark protection in the Internet age, this paper intends to summarize characteristics of trademark right and its differences with domain name rights. Besides, it offers suggestions on the better protection of the trademark right in the Internet age.