构建现代营销框架,重振“酒鬼”市场雄风

Establishment of Modern Marketing Structure to Rehabilitate the Boom of "Jiugui" Liquor

成功改制后的湘酒鬼公司,彻底打破原有体制束缚,确立现代营销战略构想,构建全新市场营销平台,拓展出广阔的市场空间,极大提升了企业核心竞争力,为重振湘酒鬼雄风打下坚实基础。

Through successful s ys tem reform,Xiangjiugui Co.had gotten rid of the chain of original system.Mode rn marketing planning had been formulated to establish brand new market promotio n platform and to expand the marketing share,which had greatly strength-ened t he core competitiveness of the enterprise and built solid base for the revival o f'Jiugui'liquor.(Tran.by YUE Yang)