CRM理念推广的新方法

A New Method of Generalizing the CRM Thought

为了提高企业实施客户关系管理(CRM)的成功率,需要将CRM包含的管理理念在企业内部广泛推广,形成共识。借鉴内部营销的有关理论,将CRM理念作为内部营销的产品,实施内部市场细分、内部市场定位以及内部市场营销推广组合策略是企业进行CRM理念推广的一种有效的新方法。

The precondition of implementing CRM (Customer Relationship Management) in enterprises successfully is the building of the true conception guided by customers.We consider such theory about internal marketing as subsection,orientation,popularized strategy of interior market can ensure enterprises to realize the transformation of the conception smoothly,so as to get over the ideaistic obstacle existing in the process of implementing CRM.