生产商回购合同与需求不确定

Manufacturer Return Policy and Demand Uncertainty

生产商回购合同已经被广泛看成一种渠道间成员共担风险的一种方式。在生产商回购合同中,生产商决定最优的批发价格w和回购价格s。在给定w,s的条件下,零售商决定向生产商最优的订货量Q,本文通过对生产商回购合同的分析,从而得出零售商的最优订货量以及生产商所采取的最优策略。同时给出了生产商使用回购合同的的条件以及分析了市场需求不确定对生产商和零售商的影响。

The manufacturer return policy is widely regarded as a means for channel partner to share risk. In manufacturer policy, the manufacturer determines a wholesale price 'w/unit' and the buyback price ' s/unit' for unsold units returned by the retailer. Given w and s, the retailer determines the order quantity Q from manufacturer. We can get the retailer's optimal order quantity and manufacturer' s optimal strategy. We also get the condition which manufacturer using return policy must satisfy and analyse how the demand uncertainty affect the manufacturer and retailer.