高校电视新闻栏目的形象设计

Design of TV News Program in College

根据电视资源的现状 ,结合高校的实际 ,提出高校电视新闻栏目在强烈竞争态势下要想争取观众必须导入CI理论 ,对栏目进行形象设计与包装 ,以提升电视栏目的整体质量 。

This paper gives a brief introduction to the present situations of TV resources and college objective reality.On that basis, it suggests that CI theory should be applied to college TV news column to win over more audience in such a strong competitive situation, and that its figure should be designed and packaged again to improve the total quality of how to design. And finally a careful analysis of how to design.