对我国电视节目多元化发展态势的思考

Think about Television Program’s Development in Our Country

多元化是电视发展的总趋势 ,电视节目从简单发展到复杂 ,从单一发展到多元的过程中 ,有许多方面的因素发挥着作用。电视对自身价值的再认识是促成节目向多元化发展的内在原因 ;“后电视”时代与受众细分趋势是电视节目多元化的外在条件。多元化和趋同性同时表现出来 ,都存在于电视节目的属性范围之内。在多元化的进程之中 ,在特定条件下趋同对于再次创新从而形成新的多元化局面有推动的作用。电视的多元化理念本身就是一个发展的过程。评价体系的建立使多元化这个概念的界定更为明确。

Television’s development has a tendency to diversity . From easy to complex, from unilaterally to diversity,there are many elements affected on programs. The inside reason that promote program’s diversified development is the recognized value of television itself furthermore. The outside conditions of television program's diversity are post-TV era and the tendency of receiver's subdivision .Diversity and convergent appeared simultaneously that all are attributes of television programs. In the course of diversity , convergent will help new diversity to come into being under special situation.The diversified idea of TV is a continuous developing course. When a estimating system for diversity was built ,the definition of diversity became more clear.