现代企业的“标准战略”

On the standard strategy pursued by modern enterprise

"标准战略"的目标是以技术许可赢取最大利润,企业间的"标准之争"实际上是合法的"技术壁垒"。我国企业的"标准意识"正逐渐增强,但核心竞争力有待提高。为应对国外标准的挑战,企业应建立标准的综合战略。

The target of standard strategy is to obtain the biggest interest by means of technological license. The 'struggle of standard' between enterprises is in fact equal to legal 'technological barriers'. Although the 'standard consciousness' becomes increasingly stronger for the Chinese enterprises, their capability in kernel competition still needs to be promoted. To meet the challenge from exterior standard, the Chinese enterprises should a comprehensive strategy of standard.