台湾运动产业的现状分析与发展启示

The Present Situation Analysis and Development Enlightenment of Sports Business of Taiwan

运用文献资料、社会调查和SWOT分析等研究方法 ,对台湾运动产业的经营特点与发展现况进行了专题研究。台湾运动产业一直包含在其他产业之中 ,2 0 0 1年台湾“体委会”才正式提出“运动产业”的概念 ,虽无明确定义 ,但将其分为体育用品与运动服务两大类。台湾体育用品自上世纪 70年代开始外销 ,并成为全球最重要的体育用品出口基地之一 ;运动休闲服务业深入民众生活 ,但竞技体育市场规模不大 ,制约了运动信息传播、体育经纪顾问及职业运动等运动服务业的获利空间。

Using the methods of documentary, expert investigation and theoretical research, the author studies the present Situation Analysis and development of Taiwan's sports business. It shows that the Taiwan's sports business was in the other business, and no sports business outline and wording in the Taiwan until 2001y. now Taiwan's sports business consist of the sporting goods industry and the sporting service business.