试论中国经济型饭店的发展策略

Development Strategy of China's Economy Hotel

经济型饭店的兴起为饭店业的发展提供了新的机会,本文通过介绍经济型饭店的概念和特征,提出现阶段中国发展经济型饭店的策略是走集团化的道路,采取特许连锁经营、联合经营、网络销售等方式,同时注重饭店的价格、选址、功能布局等以此增强饭店的竞争力。

The arising of Economy Hotel provides a new chance for the development of hotel industry.This article introduces the concept and characteristics of China's Economy Hotel and puts forward the development strategies to enhance the Economy Hotel's competency,which are building hotel groups,making franchise and chain management,making combine operation,selling by network and emphasiz-ing the price,location,function layout,etc.