组织理念的概括与表述

Generalization & Expression of Organization Cocept

组织理念是组织文化的核心内容。近年来国内很多社会组织在组织理念的建设方面做了努力,但并未取得预想的效果。从国内外公关实务与组织文化建设的实践出发,对组织理念的内涵、分类及概括方略进行分析,可以对公关实务和组织文化建设实践提供比较系统的理论和范例。

Organization concept,as the nuclear content of the organization culture,has drawn great efforts from many domestic social organizations for its development in recent years,but not all of them have achieved satisfactory results. Based on the domestic public relations practice and organization culture development practice,this article has analyzed the content,classification and briefing strategy of organization concept,which is expected to provide systematic theory and examples for the development of public relations practice and organization culture.