知识营销是企业在知识经济背景下的现实选择

Knowledge Marketing Is the Necessity of Enterprises in Knowledge Economy System

知识营销作为一种新型的营销模式,它的产生是知识经济迅速发展的必然结果。在知识经济背景下,越来越多的企业为了抓住知识经济带来的机遇,主动求变,以寻求通过知识的生产、存储、使用和传播,创造最大的企业价值。因而,知识型企业应运而生,迅速壮大,成为知识经济时代最具生命力的主导型企业。衡量知识型企业的重要标准,不仅在于其拥有知识技术的多少,更在于用知识满足消费者的能力大小,唯有实施知识营销,企业才能实现这一目的。可见,知识营销是现代企业的客观选择。

Knowledge marketing is a new type of sales model, which originated from the development of knowledge economy. Under the background of knowledge economy, in order to face the challenge brought about by knowledge economy, more and more enterprises are trying to create the greatest enterprises value through the manufacturing, reserving, utilizing and disseminating of knowledge. Therefore, knowledge enterprises have appeared and are developing rapidly, becoming the leading enterprises with great vitality in the era of knowledge economy. To measure a knowledge enterprise should focus on not only on its knowledge technology, but also the capability of meeting the need of consumers. Only through the implementation of knowledge marketing can the enterprise realize its purpose. Thus knowledge marketing is a necessity of modern enterprises.