摘要
阐述了竞争、竞争力和企业竞争力的涵义,论述了企业竞争力的构成,提出了提高企业竞争力的对策。指出企业要以平等的市场竞争机会,通过优胜劣汰的市场竞争机制,形成强有力的市场竞争结构,提高企业竞争力。
The paper illustrates the definition of competition,competitiveness and enterprise competitiveness as well as the composition of enterprise competitiveness.Therefore,countermeasure has been put forward here.It has been point out that,under the equal market competitive opportunities,on the basis of the market competitive mech- anism of superior over the inferior,the market competition structure has been powerful formed to improve the enter- prise competitiveness.
出处
《鸡西大学学报(综合版)》
2004年第1期32-34,共3页
JOurnal of Jixi University:comprehensive Edition
关键词
竞争
竞争力
市场营销
competition
competitiveness
marketing