宁夏旅游业客源市场分析及营销创新

A Market Analysis of Potential Tourists of Ningxia Tourism and Its Marketing Tactics

旅游客源市场分析是旅游业发展研究的重中之重。中国入世后 ,出现了一个全新的、多维的、开放的旅游市场。要进一步发展壮大宁夏旅游经济 ,必须对宁夏旅游市场的内外部环境及结构的变化、旅游者的行为特点以及旅游市场趋势有充分的认识和科学的分析 ,通过科学的营销策略搞活宁夏旅游经济 ,实现宁夏旅游业的更大飞跃。

A market analysis of potential tourists is the key to studies of developing tourism. There are lots of special tourist resources in Ningxia. In order to develop and enhance Ningxia's tourism economy,we should make an objective and scientific analysis of internal and external environment of Ningxia tourism market and its developing trends;we should have a correct understanding of behavior features of tourists. Based on the analysis of the superiority and limits of developing tourism in Ningxia,the goals and suggestions are put forward such as improving tourist sanitary conditions and tourist facilities,planning tourism marketing program.