明清小说评点的商业价值

Commercial value of the comments on novel during the Ming dynasty and the Qing dynasty

明清时期 ,最为通行的小说刊本是评点本 ,评点可以促进小说的传播。出于商业目的 ,书坊主利用评点的传播功能刊刻注有评点的小说 ,小说评点也就成了小说销售的促销工具和商业手段 。

The novels which were published in public usually are those with comments during the Ming dynasty and the Qing dynasty, because the domments can accelerate the spread of the novel. The bookmen with the profit in mind published the novels with the comments taking advantage of the comments. The comments on novel have commercial value after they were used for the means of promoting to sell and business measures.