跨文化交际的商标翻译

Translation of Brand Names in Cross-cultural Communication

商标名的翻译是一种跨文化交际形式。对商标名的翻译应克服双语的文化障碍,得体、准确地传译原商标语的美学特征和信息,并符合人们的审美情趣和心理。

Translation of brand names is one form of cross-cultural communication.This paper discusses the translation including cultural translation of brand names so that the translated brand names conform to consumers'a esthetic interest and psychology.