摘要
《中国药房》杂志白手起家 ,历经 13年 ,已发展成为具有一定规模的杂志社 ,并有 3家控股公司和 1家参股公司。这靠的是“办出刊物特色 ,创立并利用杂志品牌 ,开展多种经营”的发展思路和实际运作 ,为探索科技期刊的办刊模式积累了一定经验。
The magazine, China Pharmacy , started 13 years ago, now has developed into a publishing house with considerable scale and possesses 3 holding companies and 1 shareholding company. The success relies on the developing strategy: To make unique feature of this magazine, forge and utilize its brand name and launch diversified business. This strategy provides experience for exploring the model in publishing scientific journals.
出处
《编辑学报》
CSSCI
北大核心
2004年第1期69-71,共3页
Acta Editologica
