商标淡化理论初探

On the Dilution of Trademark

商标淡化理论起源于美国的学术探讨以及德国的判例理论 ,在一些国家得到了立法认可。其理论的基本内核在于欲彻底地保护商标权人的利益 ,突破了传统混淆理论的限制。这与商标功能重心的变迁密不可分。

The theory of trademark dilution originated from the scholarly exploration in America and the judicial precedent in Germany. It's been legislated in some countries. The kernel is to protect the interest of trademark holder thoroughly, exceeding the limitation of the traditional confusing doctrine. It's connected with the changed focus of the trademark's function. Keyword:trademark; the dilution of trademark