峨眉山旅游业发展战略初探

The Preliminary Resreach of the Strategy of the Tourist Development of Mt. E-mei

21世纪是一个经济全球化,信息网络化、竞争国际化和知识经济时代,创新显得尤其重要,尤其突出。面对新世纪的中国旅游业,面对WT0,峨眉山旅游业欲在未来激烈的国内乃至国际旅游业市场中占据一席之他,必须以创新意识作为自己谋求发展的永恒主题或灵魂,依靠创新思维和手段开辟新型营销旅游之路。

The sprirt of initiality become especially important and protruding in the 21st century of economic globalization, information cyberlization, competition internationalization and in the times of knowledge economy. Facing the tourism in the new century and the entrance of WTO, the executives of Emei tourism must possess the sense of initiality in the process of exploration and open up a new pattem road of developing tourism in order to be in an invincible position in the international intense competitive market of tourism.