体验消费与“享用”体验

Experiencing Consumption and “Enjoy" Experiencing

体验消费是指在一定的环境氛围中,消费者对物品和服务的"享用"关系。体验消费可分为积极和消极的体验消费形式,其价值可区分为自我实现(1)和自我实现(2)。体验消费凸显享用性,以其注重消费的内在化、精神化、生态化、创新化的特性而成为人们生活殷实的一个象征,并使体验者不断提升到更高的消费境界。在全面建设小康社会大背景下,企业提供能诱发和唤醒人们体验的产品和服务,等于为消费者提供了享用价值,也为我国经济增长提供了新的契机。

Experiencing consumption refers to the relation in which the consumer enjoys goods and services. It may be divided into two forms, one active, the other passive, and its value into self-fulfillment (1) and self-fulfillment (2). The enjoyability highlighted from experiencing consumption, featured by its particularity about the immanence, spirituality, eco-orientation and innovation in consumption, becomes a symbol of being well-off, continuously raising the doers to a higher and higher consumption level. Under the large setting of building a well-off society in China in-all round way, the enterprises' capability of providing the goods and services to induce and awake people to experience is tantamount to providing opportunities for our economic growth as well as the value of enjoyment for consumers.