我国图书发行市场的分割与对策

The Separation and Countermeasure of the Market of Books Issue in Ours Country

传统图书发行市场是离散性、分割性很强的市场 ;现代图书发行市场是集中度很高的市场。美、日、德等图书发行强国是现代图书发行市场中的骄子 ,而我国正处在由传统市场向现代市场过渡的过程中。因此 ,组建全国性跨地区、跨行业的强势图书发行集团 ,采取国营、民营相互补充、大小结合的方针 ,造就“众星拱月”式的图书发行体系 ,将是我们与境外竞争者并存、共舞。

The market of traditional books issue was a ver y dispersive and inters ected market. The market of modern books issue is a very concentrative market. U SA, Japan, Germany, the great power of books issue is a favorite son of the mark et of modern books issue,moreover, ours country being on the transitional cours e from traditional market to modern market. Therefore organize nationwide strong group of books issue that is transregional and beyond trade boundaries, and bri ng up the system of books issue that is all the stars twinkle around the moon, i t will is inevitable choice.