电视审美特性与受众心理需要的满足

Aesthetic Characteristics of TV and Psychological Need of the Audience

受众对电视媒体的心理需要基本上可以简化为三类,即指向外部世界的信息需要、指向个体内部的心理和情感需要,以及以沟通交流为目的的社会化需要。电视的审美特性主要体现在现实性、虚幻性和综合性上,它们分别满足了受众各个层次的心理需求。

The psychological need of the media of TV can be basically simplified into three kinds,namely,the information which points to the external world,points to psychology and emotion within individuals,and the socialization whose purpose is communication.The aesthetic characteristic of TV is embodied on reality,virtuality and integration mainly.They satisfy the psychological need of audience of each level respectively.