摘要
市场营销活动是一项充满了竞争行为的复杂的决策 ,人们在选择决策时常常会经过艰难的顾此失彼的境地。无论如何选择 。
Marketing is acomplication Decision which is filled with competing action People usually pass thouth hard condition,who attend to one thing and lose sight of another,when they choose to make a dicision however to choose,each of decision however to choose,each of decision will bring them gains and lesses
出处
《宜春学院学报》
2004年第1期56-58,共3页
Journal of Yichun University
关键词
营销行为
道德决策
伦理分析
marketing action
moral decision
ethial analysis