摘要
介绍了个性化营销的内涵和特征 ,分析了个性化营销对企业的关键能力的要求 。
The concept and characters of individuality ma rketing was introduced , the enterprise should have the key abilities was analyzed. It was discussed th at how to practise the marketing mode and some questions should be pay attention to.
出处
《河南冶金》
2004年第1期27-28,34,共3页
Henan Metallurgy
关键词
个性化营销
顾客需求采集
柔性生产
敏捷供应链
企业
individuality marketing elicitation adjustab le manufacture spontaneous supply chain
