论广告设计中的情感表现

On the Expression of Emotions in Advertisement Design

现代广告设计中要运用情感来诱发消费者的感情,来达到广告宣传的目的,只有了解各种情感,把握消费者的心理,才能在竞争中稳操胜券。

In modern advertisement design,the aim of advertisement can be achieved by taking the advantage of emotional effect to stimulate the feelings of consumers.The sure victory in the competition can only be won by understanding consumers'feelings and psychology.