西方女性主义理论与广告文化

Feminism and Advertising

西方女性主义者对广告中的性别问题极为关注。探究广告如何影响我们的生活以及担心铺天盖地而来的广告对女性产生的负面影响,这种观点与方法颇为独到,也引起很多争议。本文着力介绍一些最有影响的理论家及其理论。

From its origins, the feminist movement has analysed advertising from a range of perspectives and employing a variety of methodologies. This essay provides an overview of the research and analyses which have proved most influential in feminist debates on advertising. Critiques of these feminist approaches and positions have followed, so I will briefly examine what flaws theorists have found in feminist strategies.