新经济环境下推动企业成长的项目导向战略规划

Prohect-oriented Strategic Programming for Company Growth in New Economic Environment

分析了新经济环境的特点及其对企业提出的新要求 ,结合企业成长的动因 ,引入了项目导向的概念。着重论述项目导向的战略规划的内涵和必要性。特别是尝试给出了战略规划项目导向的路径框架 ,从而阐明项目导向战略规划的具体含义和实施过程 ,最后 ,给出就此问题研究的扩展命题 ,有待进一步的研究和深化。

The paper analyses the attributions of the environment in the new economy and some brand-new requirements for companies to grow under such circumstances. It presents the concept of project orientation, following the introduction of the dynamics of the companies' growth. The paper focuses on the insight and necesstity of project-oriented strategic programming. Futther more, there is an attempt to creating a path-frame on project-oriented strategic programming, and demonstrate the concrete implications and practical process as regards to project orientation through strategic prigramming. Lastly, the paper extends the concerns in a broader way to be further studied in the future.