止步代理——反思银行保险

The Review on Bankcassurance: Cease at Agency Level

尽管现在银行保险炒得风风火火 ,但是其发展仍旧一波三折。目前仍旧停留在代理的表层 ,同时还存在不少的问题。不能只从数字表面看 ,而应该从更深层面分析银保合作的动因及动向 ,尤其是银行在其间扮演的角色以及对其它渠道的相互影响。

Though bancassurance developed rapidly in China, it is by no means an easy process. Now it stays in the level of agency with many problems. It is rather insufficient for the statistics superficiall. There is a need to give an insight into its motivation & trend, especially the role of banks and the effect on other distribution channel.