借鉴东南亚经验开发我国旅游购物品

Tourism Products Development Benefiting from Experiences of Southeast Asia

目前我国旅游业迅猛发展 ,取得了举世瞩目的成就 ,但旅游购物一直是我国旅游业发展的薄弱环节 ,旅游购物品的创汇收入占旅游外汇总收入的比重一直徘徊在 2 0 %左右 ,与旅游业发达国家的 5 0 % -60 %相比差距明显 ,这严重阻碍了我国旅游业进一步向广度、深度扩展。如何借鉴国外发展旅游购物品成功经验开发我国旅游购物品已成为亟待解决的问题。

By now Chinese tourism has made the significant achievement. However, the touurism purchase still remains a weak link, in which foreign exchange income by tourism products only takes up 20 percent of the total foreign exchange incone, lagged bchind those advanced countries for 50-60 percent. Tiis greatly holds back the further development of chinese tourism. It is an urgent issue to develop chinese tourism produots by loaning foreign successful experences.