摘要
对黑龙江省零售业市场结构存在的问题及原因进行了分析,并在此基础上,进一步分析了零售业市场结构对市场行为和企业绩效的影响,提出了零售业市场结构优化的思路和对策。
Based on the analysis of problems of retailing market construction in heilongjiang province ,such as low concentration degree of market ,small difference of product,low entering obstruction, excessive competition and so on.The paper analyses the effect of it to the market behavior and enterprise merit ,put forward some advice and ways to the problems as above mentioned.
出处
《哈尔滨商业大学学报(社会科学版)》
2004年第2期105-110,共6页
Journal of Harbin University of Commerce:Social Science Edition
关键词
黑龙江
零售业
市场结构
竞争力
市场行为
经营管理能力
Development in retail trade
The optimization of the market structure
The promotion of the competitiveness