摘要
在这个媒体竞争异常激烈的年代,新闻媒介已进入到个性化分类细化的阶段,电视新闻越来越呈现出一种定位明确、个性鲜明、风格多样的局面。为了最大可能地满足受众的需要,争夺受众群,电视媒体在进行新闻改革的同时,应努力地发展完善多样化的新闻播报风格,重视培养具有综合能力的新闻播音员和主持人。
Due to intense competition, news media has become more and more individual, categorized and detailed, and TV news has taken on an aspect of definite position, distinctive personality and diversified styles. In order to meet the demand of audience, news media should develop diversified styles of news broadcast and train news announcer and anchors who have comprehensive qualities.
出处
《上海大学学报（社会科学版）》
CSSCI
2004年第2期93-98,共6页
Journal of Shanghai University(Social Sciences Edition)
关键词
新闻播报风格
多样化
个性化播报
说新闻
新闻节目改革
style of news broadcast
diversification
individual broadcast
innovation of news items
