摘要
目的 :为我国医药企业产品的品牌定位提供参考。方法 :简述医药产品品牌定位的涵义及其基础 ,提出医药产品品牌定位的策略。结果与结论 :在市场细分化、消费个性化的今天 ,医药产品的品牌定位是否成功 。
OBJECTIVE:To provide information about the brand positioning of pharmaceutical products for reference of Chinese pharmaceutical business.METHODS:We overviewed the implication and foundation of brand fixed position of pharˉmaceutical products and put forward the tactics of brand positioning of pharmaceutical products.RESULTS&CONCLUˉSION:Under the conditions of sectionalized market and individulized consumption,nowadays,the existence and development of an enterprise directly depend on the success of brand positioning of its pharmaceutical products.
出处
《中国药房》
CAS
CSCD
2004年第3期138-140,共3页
China Pharmacy
关键词
医药产品
市场细分
目标消费者
品牌定位
pharmaceutical product
sectionalized market
object consumer
brand positioning
