医药企业道德战略分析

Analysis of Ethical Strategy in Pharmaceutical Enterprises

目的 :从战略层面探讨医药企业的道德行为。方法 :以一个博弈模型为例进行分析 ,引出医药企业的道德困惑 ,并对该博弈模型进行战略性反思。结果与结论

OBJECTIVE:To discuss the ethical behaviour in pharmaceutical enterprises from the strategic point of view.METHODS:A game model was set up as an example to illustrate the ethical baffle.The game model was strategically rethought.RESULTS&CONCLUSION:The countermeasure of ethical strategy is given.