摘要
应对“入世”挑战,中国电视首先应在观念与政策法规方面进行调整;其次,细分与整合是当今世界电视发展的主题,中国电视应在坚持自身特色的前提下与世界接轨,顺应世界电视发展的潮流;再次,中国电视应在全球电视格局中准确定位,走以品牌为核心的经营之路。
In my view, the highest priority should be given to the reconstruction of concepts and policies and laws; Secondly, the subdivision and conformity have become the theme of the world Tv development. China's Tv should keep track of the world's trend and join the trend with the maintenance of its own characteristics. Finally, China's Tv should be properly oriented and leading to the trademark-cored road.
出处
《云梦学刊》
2004年第2期76-78,共3页
Journal of Yunmeng
关键词
观念与政策法规
市场细分
整合
品牌
concepts and policies and laws
market subdivision
conformity
trademark
