摘要
阐述了旅游产品结构划分的意义,从垂直层面和水平层面对旅游产品结构进行了划分。根据旅游产品的结构,阐述了旅游企业和政府在旅游产品营销和生产中的相应的作用和对策。
This paper sets forth the significance of the analysis of the structure of tourism products and analyzes the structure of tourism products from the vertical and level stratum.Accordingly the paper elaborates the function and strategy of the tourism and government in the marketing and production of tourism products.
出处
《桂林旅游高等专科学校学报》
2004年第1期28-30,40,共4页
Journal of Guilin Institute of Tourism
