谈中国企业的品牌发展战略

Strategies for China's Corporate Brand Development

随着中国市场的进一步开放,越来越多的外国企业跻身于中国市场,而越来越多的中国企业也正走出国门。在与外国企业竞争过程中,中国企业明显地感到了一种难以跨越的障碍:品牌劣势。缺乏强势品牌已成为制约中国企业发展的一个瓶颈因素。因此,企业必须从战略的高度来重视这个问题,努力培育出真正属于自己的强势品牌。

With the further opening of the Chinese market, more and more fo reign companies swarm into the domestic market, at the same time, more and more domestic companies are also going overseas to compete in the internationl market . In this battle for market share, Chinese corporations encounter with a clear d isadvantage in brand development. The lack of competitive brands has become a bo ttleneck factor in the development of Chinese enterprises. So, we must take it a s a long strategy to foster top brands of our own.