论报纸对受众的分类

该文认为报业应该走差异化竞争之路 ,让不同的受众能从不同的报纸上各取所需 ,并指出报纸分类需要着重考虑群体的活动内容、成员规模和特征强弱三个因素 ,概括了报纸分类的常见方式 ,阐述了专门性报纸的特点 ,还将报纸对受众的分类与广播、电视和网络对受众的分类进行了比较。

Journalism should take the discrepancy competitive way to meet different readers' demands. It is pointed out that classification of newspaper should be based on the activities,the scale and characteristic power of the reader groups. The paper summarizes the common methods of newspaper classification and expounds the characteristics of professional newspapers. A comparison between the classification of readers by newspapers and that of audience by broadcast, TV and Internet is made.