对外宣传材料汉英翻译的主要因素及对策

Major Factors in C-E Translation of Publicity Materials and Countermeasures

探讨对外宣传材料汉英翻译的现状、存在问题及解决办法。目前对外宣传材料的翻译良莠不齐,各种错误仍然充斥着正式出版物和非正式出版物。笔者认为,引起错误的原因是多方面的,包括原语和目的与社会的语言、文化、政治、经济和意识形态等……,并从宏观和微观两方面提出解决办法。

This article discusses Chinese-English(C-E) translation of publicity materials, including the current situation, existing problems and possible solutions. Both linguistic and extra-linguistic problems are still prevalent in either formal or informal publications. The author holds that factors in both the source and the target language societies such as language, culture, politics, economy and ideology all exert their influences in the translation process and thus puts forward specific suggestions.