摘要
在吸收巴赫金的对话思想以及其他领域对话性的研究成果基础上,对广告语篇进行分析并对广告语篇的对话性做出界定;并指出:1)广告语篇中存在着或强或弱的对话性;2)广告语篇存在多种对话关系,而其最根本、最本质的关系就是广告主与目标受众的对话关系.
On the basis of the researches into Bakhtin's dialogism and others' contribution to dialogism in different fields, a complete and scientific analysis and definition of the dialogism in the advertising discourse can be got; The conclusion includes the following two in this paper: in the advertising discourse there exists dialogism, whether strong or weak; the basic relationship in the text is the one between the ads owner and the object.
出处
《山东外语教学》
2004年第1期110-112,F003,共4页
Shandong Foreign Language Teaching
关键词
对话
对话性
广告语篇
dialogue
dialogism
advertising discourse
