电子化供应链的信息平台选择及其产品定价策略研究

The Study about Information Platform Choice and Respective Product Pricing Strategies in Electronic Supply Chain

电子化供应链的信息平台有两类:专用平台(ISO)与通用平台(Web)。将消费者对网上购买的产品的接受程度d(价值折扣率)作为关键参数,通过建立模型,得到以下结论:如果d小于某一特定值,供应链只采用专用平台是合理的,但如果d大于该特定值,供应链适合采用双平台。此外,还对相应情况下制造商与分销商各自的最优定价策略进行了研究。

There are two kinds of information platforms in electronic supply chain, proprietary platform (IOS, inter-organizational system) and open platform (Web). The paper takes the consumer's acceptance about products selling on the web as a key parameter (d). After analyzing the model, we find: if the parameter d is less than a certain constant, it is reasonable to adopt only proprietary platform. However, if the parameter d is bigger than the certain constant, it is reasonable to adopt dual platform, proprietary platform and open platform. At the same time, we also study the optimal respective product pricing strategies in those situations.