太白山旅游SWOT分析与客源市场分类研究

The classification research on objective market of Taibai Mountain and its SWOT analysis

太白山国家森林公园作为国家4A级山岳性度假风景名胜区,其客源市场具有独特规律。文章通过实地抽样调查,采用"市场分类研究法"和"SWOT分析技术",对太白山旅游环境和不同吸引物所对应的旅游市场进行分类,发现客源的时空分布差异与法门寺游客的非共享关系。这些规律对分析太白山旅游需求趋势,培植旅游发展动力机制,制定旅游产品战略和市场战略具有重要意义。

The Taibai Mountain National Forest Park, as national 4A level mountain vacation landscape scenic spot region in Shaanxi Province,China,has objective market that possesses oneness law.This paper analyzed the tour environment and tourist market with corresponding differ attractor in Taibai Mountain by using the market classification research method and SWOT analytic technique through sample survey on the spot,found that the time-space distribution difference about tour objective market is not to be shared relationship with Famen Temple tourist.It is very importance that the laws will be used for analyzing Taibai Mountain tourism demand trend,implanting tourism growth power machine system,establishing tourism products strategy and market strategy for the future.