基于数据仓库的客户关系管理

The Customer Relationship Management Based on Data Warehouse

介绍了数据仓库技术,然后论述了数据仓库在客户关系管理中的作用,提出了以数据仓库为核心构建客户关系管理系统并以实例说明了其实施过程。

The techniques of data warehouse are introduced. After discussing the role that data warehouse plays in the customer relationship management, it is propsed CRM should be based on data warehouse,and then an example is given to explain the procedure of implementing the system.