论公共关系工作在博物馆的地位与作用——西藏文物精华展之回眸

A Study on the Status and Function of Public Relation Work in Museum

打造博物馆形象、加快社会化进程、强化教育功能、增强内部凝聚力,是现代博物馆公共关系实践的成败关键。

The success of the public relation practice of modern museum depends on making the new visage, speeding the process of socialization, strengthening the educat ional function and increasing the inner cohesion.