高职院校如何做好招生宣传工作

How Should Higher Vocational Colleges Make Advertisements to Recruit More Good Students

改革开放以来,特别是近几年来,高职院校招生出现了前所未有的复杂局面。争取生源、特别是优质生源已成为各高职院校招生中的重要任务。如何突出自己的宣传亮点,采取有效方式吸引考生、家长的注意力已成为影响高职院校能否完成招生任务及招生质量的重要因素。

Since China adopted the open-up policy, especially in these years, the recruitment of students in higher vocational colleges has confronted with complicated situation. It is important for higher vocational colleges to attract students, especially the good students. Thus, how to highlight the college's advantages to draw the attention of students and their parents has become the main factors concerning the accomplishment of recruitment task and the quality of students.