摘要
“形象”的经济学效应是信息社会的必然产物,它是一种通过形象及其相关功能获取价值和利润的经济现象。形象的经济学效应由品牌体系、传播体系和认可体系等三大基本要素构成。形象的经济学效应是形象经济确立的基点。
The domino effect on 搃mage?Economics is an inevitable product in information society. It is an economic phenomenon that is formed by combining images with related values and profits produced. Image Economics is composed of three basic components as the brand system, the media system and the acceptance system. The domino effect on image Economics is the base point on which the image economy is formed.
出处
《宁波广播电视大学学报》
2004年第1期23-26,共4页
Journal of Ningbo Radio & TV University
