期刊文献+

产品的网络营销适应性问题研究 被引量:4

Research on Product Network Marketing Applicability
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摘要 网络市场规模越来越大 ,企业纷纷将自己的产品投向这个虚拟市场。产品具有网络营销适应性 ,并不是所有的产品都适合进行网络营销。本文探讨产品网络营销适应性的起因以及影响网络营销适应性的因素。指出产品的可信息化程度、产品的质量类别。
作者 喻建良
出处 《湖南商学院学报》 2004年第2期22-23,35,共3页 Journal of Hunan Business College
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参考文献7

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共引文献3

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二级引证文献9

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