试从免费报纸的生存空间谈传统报业的生存空间

Discussions on the traditional journalism living space from the living space of the free newspaper

免费报纸的兴起是媒体市场的一个新现象,作为一种新生力量,其出现有客观必然性,它所具有的广阔生存空间使它具有旺盛的生命力。可以预见,在不久的将来,免费报纸势必对传统报业形成强有力的冲击和挑战。传统报业应把握大势,因势利导,化压力为动力,变挑战为机遇,以不变应万变,沉着应对即将来临的新一轮同业竞争。

The rising of the free newspap er is the new phenomenon in media’s market.As a kind of new force,Its presenting has objective necessity,push the section of its wide living space that make it has vigorous vitality.We can predict free news-paper certainly will form powerful impact and challenge to traditional journalism in the near future.For traditional journalism,should hold the general trend of events,make the best use of the situ ation and turn pressure into motive force so as to cope with the coming new rounds competition with the same trade calmly.