英语广告中双关语的运用及翻译

Application and Translation of Puns in English Advertisement

双关语是英语广告中一种常见的修辞手段，主要有语音双关、语义双关、语法双关和成语、俗语双关等。从双关语的双重含义及广告语体风格考虑．双关语的汉译可采用表义法、套译法、侧重译法等译法。

As a commonlyused rhetorical device in English advertisement,pun can be classed as phonological,semantic,grammatical and idiomatic puns.According to the double meanings of a pun and the linguistic style of advertisement,one can lay emphasis on meaning,phonological effect,or form when translating different puns.