服饰品牌在经营中的原则

The Principle of Apparel Branding in Management

服饰品牌化是服饰经营一体化的关键 ,随着我国服装自营及服装出口日益发展 ,创建服饰品牌对一个服装企业来说变得尤为重要。服饰品牌定位首先是市场人群定位及开发出的服装产品为哪些群体服务 ,接下来从服饰品的面料选购、款式设计、制作、生产工艺、营销到售后一整套完善的过程表现出服饰品牌在市场中的优势地位。

Apparel branding is key to apparel operational integration.With the increasing development of the Chinese clothing industry's independent opration and clothing export,building a strong brand becomes even more important for any apparel enterprise in China.Positioning of an apparel brand above all,means positioning of the market group.That is ,first identifying which group the clothing products are targeting and then gaining an advantageous position of the apparel brand in the market though a complete of series of processes from outside material selection and purchasing to after-sale service of the apparel brand.